Dec. 12, 2023

Hasbro announces licensing agreement with McFarlane Toys

Hasbro announces licensing agreement with McFarlane Toys

McFarlane Toys on Tuesday announced an expansive licensing agreement with Hasbro that will add Power Rangers and other marquee properties to their Page Punchers lineup.

Transformers and G.I. Joe products will be the first to be released. Each Page Puncher includes a full comic book and two articulated figures.

“Page Punchers is an exciting program for us because it gets comic books into people’s hands, along with a fun toy product, who might not otherwise shop at comic stores," Todd McFarlane, founder and CEO of McFarlane Toys, said in a statement. "Parents enjoy them because they encourage reading and collectors like them because they provide unique and interesting character stories. With articulated figures, plus a full comic book in each Page Punchers item we offer incredible value with this brand."

The new toys are expected to launch early next year at mass market and specialty retailers.

The current Page Punchers line includes characters from Stranger Things and DC Comics.